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Greg Brickl, Organic Valley, Interactive Marketing Manager:

"Semiotx founder Peter Fraterdeus provided a broad range of services to Organic Valley's interactive marketing team between 2002 and 2007, including content development, graphic design/typography, systems administration, application development, database administration, application/technology RFP development, vendor/technology selection, and more.

"We relied heavily on Peter's extensive levels of knowledge and experience in all things interactive, which helped us move our online marketing practices into the 21st century." 

 

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Stryder Thompkins, Principal, CTSG:

"Peter's work on our project was thorough and detail oriented, but he always kept the big picture in mind -- it is all about a successful user experience. He was passionate about the purpose of the project and steered the technical aspects expertly. I hope we can work on another project together some day!"

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Copyright 2009 

Semiotx, Inc.

 

Our Consultants

Peter Fraterdeus, Founder & CEO of Semiotx, Inc.

Peter's ability to interpret complex IT/web processes for non-experts enables creative and executive managers to gain a clear understanding of the scope and depth of projects and requirements during the critical initial phases of project specification and then during development.

As an author, poet, calligrapher, and musician, Peter offers a creative, right-brain perspective to language, "words that work", domain name creation, editorial and creative direction for both high-tech and cultural, high-touch, projects.

He has practical expertise in a broad variety of information technologies, from open-source server configuration (Apache, MySQL, Zope, Plone, PHP, XML, etc) to the Adobe Design Suites. He has been an Apple Developer since 1987, is expert in Mac OS X systems and networks, and has been an invited beta tester for Adobe Creative Suite products, including Photoshop and InDesign, since the 1990s.

Peter's perspective is enlarged by his personal pursuits in letterform, calligraphy and type design (alphabets.com), for which he received two National Endowment for the Arts fellowships in the 1980s. He is a photographer, and also operates SlowPrint, a letterpress studio (slowprint.com)

Peter is available on a retainer basis for short-to-medium term consulting in the US and Europe.  He has dual US-EU(DE) citizenship, and is at ease in multi-lingual environments, with some familiarity with Spanish and Italian. He has been a technology and design trainer and instructor for two decades, including as an adjunct professor at the School of the Art Institute of Chicago (1984-1991) and in 2001-02 he taught Information Design at the IUAV design institute of Venezia (Treviso), Italy.

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